Neo Film School’s Successful Re-release of “Devadoothan”

Neo Film School celebrates the re-release of the movie Devadoothan, honoring legendary filmmaker Siby Malayil.

Before

Neo Film School aimed to re-release the classic Malayalam film Devadoothan. They wanted to distribute free tickets across Kerala to film enthusiasts, not random individuals. They also wanted to gather data on the attendees. The goal was to run the film for two weeks, but they needed a smart solution for ticket distribution and information collection.

Solution

BizGifts provided a solution that met both of Neo Film School’s goals. They created a ticket distribution campaign like BookMyShow but with a twist: tickets were given to winners based on their districts. Basic details were collected from ticket recipients to ensure only genuine film lovers participated. BizGifts also used a flexible ticket allocation system. When promotions were doing well, fewer tickets were given out. When engagement slowed, more tickets were distributed. This helped maintain balance.

After

The campaign exceeded expectations. What was planned as a two-week run for Devadoothan turned into a 50-day screening. Neo Film School, with a small team, achieved what would normally require a large company, like BookMyShow. BizGifts helped them gather vital information about the filmgoers, such as their locations and preferences.

  • High Engagement: Of the 100 participants, 90% were genuine film enthusiasts. This high engagement proved that the campaign’s targeted approach worked.
  • Valuable Insights: The campaign wasn’t just a giveaway. Neo Film School received valuable data on the participants. BizGifts provided reports on who received tickets and their locations, helping Neo Film School better understand their audience.
  • Systematic Tracking: The ticket distribution process was efficient due to BizGifts’ tracking system. Detailed reports allowed Neo Film School to manage the campaign smoothly.

Conclusion

This campaign was more than just a giveaway. It helped Neo Film School engage a targeted audience of genuine film lovers and gather valuable insights for future initiatives. With BizGifts’ help, the re-release of Devadoothan was a great success, proving that strategic planning and the right tools can achieve impressive results.

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