How Did iSpare Get 500+ Five-Star Reviews?
Summary
iSpare, a reputed service centre, wanted to increase Google ratings. They partnered with Biz Gifts to increase reviews and improve the customer experience. They encouraged more customers to share their feedback. As a result, the overall experience for customers became more enjoyable and rewarding.
Before
iSpare, a well-established service center, faced a challenge despite its strong market reputation. There were fewer customers coming to the shop based on Google searches. Their primary goal was to improve their Google rating and increase the number of reviews. At the time, iSpare had an estimated Google rating of 4.1 to 4.2 stars, with 163 reviews. They aimed to raise this to 4.5 stars.
After
Biz Gifts collaborated with iSpare to address these challenges through a new strategy. We introduced a new campaign that offered customers a gift in return for leaving a Google review. Additionally, Biz Gifts improved iSpare’s online presence by adding relevant keywords like “best service,” “trusted iPhone service center,” and “authorized dealer” to enhance searchability.
This campaign was implemented across iSpare’s two branches in Vyttila and Edappally, with gifts thoughtfully selected to match customer preferences. Customers were more willing to leave reviews because they knew they’d get a gift in return, which provided a new customer experience.
Results:
- Google Rating Improvement: iSpare’s target was to reach a 4.5-star rating. With Biz Gifts’ strategy, they achieved a 4.7-star rating.
- Review Increase: The number of Google reviews increased from 160 to 455.
- Instagram followers Growth: After leaving a Google review, customers were sent to a data form and then to iSpare’s Instagram. While following was optional, it still led to more followers due to after redirection
- Customer Retention: Customers are provided with ready-to-claim tempered glasses, back covers, and additionally, some are rewarded with repurchase offers, encouraging them to visit again.
- Increased customer traffic: The improved Google rating and positive reviews attracted more customers to the shop, helping them achieve their target.
Conclusion
Through this partnership, iSpare increased its Google reviews and improved customer engagement, making customers feel more connected. This led to more people visiting their stores as positive reviews attracted new customers. It also focused on customer loyalty, as happy customers were likely to return and refer others. Overall, this strategy helped iSpare exceed its goals and provide a new customer experience.
