2,000 organic followers in a day? It’s that simple with Biz Gifts!

Biz Gifts helps Emmanuval Silks attract more followers through campaigns, rewards, and QR codes.

Summary

Ahead of their inauguration, Emmanuval Silks planned to attract Pattambi customers on Instagram. By partnering with Biz Gifts, they introduced a new marketing strategy focused on repurchases and customer engagement. In just one day, they gained 2,000 Pattambi followers and improved engagement, ensuring future sales and stronger customer loyalty.

Before

When Emmanuval Silks prepared for their inauguration in Pattambi, they noticed a challenge. Their Instagram following lacked customers from Pattambi. Their primary goal was to engage this specific audience, not just attract random followers. As part of their marketing strategy, they planned to offer gifts to ensure customer interest but were unsure how to do this effectively.

The Challenge:

  • Attracting Pattambi-based customers to their Instagram page
  • Building a customer base with a specific regional focus
  • Encouraging engagement and repurchase

After

By collaborating with Biz Gifts, Emmanuval Silks used a strategy to offer gifts exclusively for repurchases, thereby encouraging not just one-time interactions but long-term customer loyalty. They promised gifts to customers who followed them on Instagram, allowing them to gain Pattambi followers organically.

Key Solutions:

  • Data Collection: Customers were asked to fill out a form that collected their details and bill amounts, enabling Emmanuval Silks to build a targeted database.
  • QR Code: Standees with QR codes were placed in-store. Customers scanning the code received exclusive offers for their next purchase, ensuring future engagement and retention.
  • Customer Engagement through Gifts: Many customers scanned the QR code to receive gifts, boosting both engagement and long-term interaction.

Results:

  • Within just one day, Emmanuval Silks successfully gained 2,000 Pattambi followers on Instagram.
  • They gathered critical customer data, including purchase details, which allowed them to target specific customers.
  • By working with Biz Gifts, Emmanuval Silks significantly improved their customer engagement strategy. The QR code campaign not only provided offers but also promoted repurchase and retention by ensuring customers returned for more.
  • After the success in Pattambi, Emmanuval Silks implemented the same marketing strategy to their other two branches, Iritty & Kanhangad.

Conclusion

This collaboration results in significant success for Emmanuval Silks. Biz Gifts collects valuable filtered data that is useful for marketing and provides separate analytics for each branch. One-time customers continue to return for gifts. Emmanuval Silks experiences increased social media engagement and improved customer retention, setting a model for future marketing efforts.

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