Onam Success: How Shobhika Silks Gained 20K Followers
Before
Shobhika Silks organized an Onam program called ‘Onathakrithi’ with the goal of enhancing sales and achieving Onam success. While their initial strategies proved effective in driving sales, Bizgifts introduced a new approach focused on increasing Instagram followers, further contributing to their Onam success.
Solution
Shobhika Silks partnered with Bizgifts to find a better solution and achieve Onam success. They implemented the following strategies for a customer engagement and attract more Instagram followers:
- QR Code Engagement: They placed QR codes in five branches. Customers scanned the codes to follow Shobhika Silks on Instagram. After following, they were directed to a page to receive a gift that could be used on their next purchase.
- Staff Competition: Bizgifts created a friendly competition among staff across the branches. They formed a WhatsApp group for key staff members. Each day, staff shared updates on customer engagement. A daily winner was chosen for the most customer interaction.
After
Bizgifts successfully set up the program in all five branches in just one day, supporting the Onam success initiative. The friendly competition among staff increased customer engagement. As a result, each branch gained between 500 to 800 new Instagram followers, resulting in a total growth of 20,000 followers for Shobhika Silks in just 10 days. The gift distribution was systematic, as they gave gifts based on availability. For example, in branches where payasam mix was more available, customers received this mix as gifts. They also ensured that gifts were given based on the bill amount, allowing high-spending customers to receive bigger prizes. This made the gift-giving system well managed.
Conclusion
By partnering with Bizgifts, Shobhika Silks improved their ‘Onathakrithi’ program, achieving substantial Onam success by significantly increasing their Instagram following and customer engagement. They got Instagram followers from local areas rather than random people and collected valuable customer data for engagement. The friendly competition among staff improved teamwork and created a positive work environment. The customers enjoyed a new and interactive shopping experience, making their visits more enjoyable. They also successfully maintained organized gift distribution. This case study shows how innovative solutions can transform customer interactions and build a strong brand community.
