How Did WedsIndia’s Launch Event Grab Customer Attention?
Before
WedsIndia, a famous wedding silk brand, wanted to create a strong brand presence and ensure local customers remembered the name ‘WedsIndia.’ To achieve this, they launched a new store in Karunagappally with actress Rashmika Mandanna gracing the grand inauguration. The event aimed to attract attention and build local support.
Solution
WedsIndia partnered with BizGifts to create an exciting campaign during the inauguration:
QR Code Campaign
Customers could scan QR codes displayed on stands and banners to receive gifts, making the event interactive. The placement of these codes around the store ensured maximum visibility and participation. Additionally, a midnight sale added further excitement, drawing in more customers and creating a festive atmosphere.Gift Distribution
Every purchase came with a gift, enhancing the shopping experience. The gifts were planned to cater to different customer segments, making each shopper feel valued.
Results
The launch event delivered impressive results:
- The QR code activity attracted significant interest, offering Karunagappally a unique and fun shopping experience.
- Customer data collected during the event allowed WedsIndia to send WhatsApp messages and updates easily. BizGifts’ chatbots automated this communication, keeping customers informed about future offers and events.
- The midnight sale, gift giveaways, and coupon distribution significantly boosted brand awareness and customer engagement.
Conclusion
WedsIndia’s grand inauguration with Rashmika Mandanna and BizGifts’ innovative campaign was a resounding success. The event helped WedsIndia stand out, attract more customers, and set a strong foundation for continued customer loyalty and engagement.
