Did One QR Code Drive Options Mall’s Onam Success?
Before
Options Mall launched an Onam campaign called ‘Options Onam Scratch Onam’. Their goal was to engage local customers, not just random followers. They wanted to offer gifts to attract interest and collect customer data.
Solution
Options Mall partnered with BizGifts to offer gifts when customers scanned a QR code and shared their details. This approach made the process feel natural, while also building long-term customer loyalty.
After
The campaign was a big success. Options Mall collected the details of their target audience and connected with local customers. Because of this success, they worked with BizGifts again for another campaign.
Conclusion
The partnership with BizGifts helped Options Mall engage their audience and create lasting customer relationships. BizGifts’ efficiency is clear as Options Mall reached out to them for a second campaign, following the success of their first collaboration.
